Why LinkedIn Matters

Last week, I was at a meeting of senior level folks who had been laid off. Several of them had been with their former employer for  many years. They made good money, were competent, and seemed like nice folks. However, most of them were practically frozen with the fear…

VMWare says it. So does 3Com.  Quiznos is getting on the bandwagon. Time Magazine is covering it. Even CSX has gotten aboard. Businesses across the U.S., Europe and parts of Asia are touting how green they are. In fact, companies are going beyond their value statements; the marketing strategy…

I remember when I was an engineer and my manager told me, with a sneer in her voice, that Field Marketing needed someone to help with a demo. Apparently, Marketing was supposed to be able to use a product that was intended to be used by  IT folks. And we engineers were supposed to look upon…